Book publishing has become very important
as an output for photographers. It gives a fully encapsulating output for a
project. Books are becoming desirable objects.
Recommended Books
·
Simon Grennan’s ‘How To Be A
Start Photographer’
·
Ang, T (2000) Picture editing
Focal Press
·
Thomas, G (2003) Beyond the
Lens, The AOP
·
Jenks, C (Ed.) (1995) Visual
Culture Routledge
Discuss chosen book;
Paul
Trevor ‘like you’ve never been away’
3 Things You Like
- Feel of the outer cover
- Title of each image underneath
- Mixture of double page, and single page image
3 Things You Dislike
- The spine is stiff, hard to turn the pages
- Pages are too thick, for the amount of pages
Who is the Publisher?
- The Bluecoat Press
- Liverpool Based
- Owner established Liverpool’s photography gallery
- Specializing in photojournalism
Photographer – Paul Trevor
·
http://paultrevor.com
Factors in getting work published
- Project is interesting
- Publisher is going to make money
Be aware of the current books being
published; see what publishers are looking for. Gets your work out in the
public, increases your status.
What do you need?
- The right kind of project
- Find how you will publish
- Money!
Self-publishing, print in blocks of around
200-250 to sell first.
- Get your work right
- Strength of vision
- Some sort of purpose
- Have something to say, it has to be worth saying
- Keep people interested
- Fresh, unusual, distinctive, and possibly even original
- Have a coherence and make sense as a whole
My
Work
My final major project is about consumerism
and the beauty industry.
I will be photographing the waste of beauty
products and the performance behind beauty advertisements and campaigns.
I am covering this topic because I have a
personal interest in, and something I want to further explore. I want to be
able to understand how we are affected by consumerism and the need to buy
things.
Finding a Publisher
·
Redeye
·
Search online
What make a publisher right for your work?
- Is it a large commercial publisher or a small independent?
- Does it publish the kind of projects you are interested in?
- Research pays big dividends
- Get a sense of where you might fit in
- Try and be self critical
Submit your proposal
- It needs to be clear, concise and professional
- Get advice on what are the expectations
- Include a CV, press cuttings if appropriate and some samples
- Follow it up with the publisher
Approach Routes
- Large commercial publishers
- Independent publishers
- Working with the galleries
- Self publishing, keep control of the work
- Zines, a type of self publishing
Research
- Do you feel an affinity with the work of the photographers already represented?
- What are the publisher’s ambitions?
- Would you add something to the publisher?
- What can they do for you?
- Can the publisher do what you want it to do?
- Why would they want to publish your work?
·
It knows/thinks it can sell
your work
·
You are already a ‘star’
photographer
·
You compliment what they have
to offer
·
Its passionate about your work
Most artists are invited to have their work
published.
·
An already established
relationship
·
Track record
·
Recommendations from a gallery
·
Recommendation form an artist
already represented
How to approach
- Direct approach – tell, demand, engage
- Indirect – you need o meet somebody who knows someone else
Self-Publishing
- You’ll have total freedom
- You have to cover total cost
- But keep most of the revenue
What you need to do
- Make the best project
- Get feedback and advice on your edit
- If you ant do a design, get a good designer
- Deicide – will you go to print, digital or both?
- Consider using a subsidy publisher
- Make it easy to find you and your book
- How to get your work seen
·
Printing
·
Exhibiting
·
Website
·
Social media
·
Promote your work
Output
- Book printing UK
- Newspaper Club
- Issuu (digital book)
- Blurb
Funding
- Researching sources
- Making a case for your project
- Making applications
- Awaiting assessment
- Hearing outcome
- Working with funders if the application is successful
Before applying it’s important to establish;·
- What the potential funder is investing in funding?
- What kinds of activity will it fund?
- What approaches with the potential funder expect?
- What kinds of funding does it offer?
- Are you eligible for the funding?
- Whether you can complete your project within the time period?
- Whether you have the financial and management skills, and can prove it?
4 main sources of financial support
- Public funding
- Grant-making trusts
- Commercial sponsorship
- Crowd funding websites
Public Funding
- Individual artists
- Projects
- Organizations
- Research and development
- Arts education initiatives
Grant-making trusts
- Education
- Health
- Social causes
- Development and housing
- Arts culture and amenities
- Religious activities
- Environment and animals
- Civil society
- Law and advocacy
- Private companies
- To advertise their name or brand
- To improve their public image
- The make new contacts
- The reach a new client base
- The give a good local image
Crowdfunding
- Kickstarter
- Indiegogo
- Peoplefund.it
- Crowdfunder
- Sponsume
Funding Proposals
- Introduction
- About you
- About the project
- About the process
- How will you go about making the work
- Who else will benefit from the grant·
- How will it improve our practice
- Budget
- Moving on/legacy of the project
- Good practice