Self Evaluation

For this module, the aims were to demonstrate we were looking towards our careers after university. To show we can organise time, projects, research and learning. We needed to understand the processes, and to create an online portfolio, business card, CV and printed portfolio. All these things would prepare us for looking for work, getting ourselves known in the industry and having a career.

The idea that I had to research and decide on my ultimate career path after university was very daunting. As I went along to numerous talks, workshops and visits to places like Photolink, I became more aware that I was uncertain about what I wanted to do. I enjoyed all the workshops and talks, and enjoyed learning new skills and other parts of photography I hadn’t yet discovered.

I pushed myself to work more in the studio, and build on my PDP aims. I wanted to become over all more comfortable with shooting in the studio. I wanted to explore the studio more, and hoped that this would give me some inspiration. So I carried out some shoots, and found I enjoyed working with other people and creating the look I wanted. This included the clothing and makeup.

It wasn’t until a tutorial a few weeks into the module, when I was asked what I actually like photographing. I talked about how I enjoy capturing the products I talk about on my beauty blog, a blog I’ve had for over a year and a half. I take a lot of time to make sure that they look a certain way, and I am totally happy with them. I blog once every week, and am very proud of what it has become. It only then became a real idea to want to blog full time. I always knew it was possible, but had always been narrow minded about the career I could have with my photography skills. Blogging full time would be a job that I love, and feel passionate about. I have researched current bloggers, and management agencies that look after their ‘social talent’. I know it wouldn’t be a quick success, but I feel with the experience and work I have put in over this long period of time, I can aim towards this. I want to also keep up with beauty portraiture, which I found I enjoyed a lot during this module.

Creating a portfolio both online and printed was difficult for me. I wasn’t sure how to get across my skills, and interests in photography. But once I shot some products, and beauty portraiture in the studio, I was able to build up a good collection on varied work that links with the industry. I also found creating a Bio, CV and Business Card hard, as I didn’t feel confident in whether my images reflected my interests. I found my bio difficult, as I had to write in 3rd person, something I have never done before, about my own work. But tutorials were helpful in me being able to understand what information these documents had to contain which made the process easier.


Over this entire project has made me think about what I want to do in the future, and what the best steps are to take to get there. I feel a lot more confident about what my plans are, and feel my website, portfolio and CV will help me progress. I understand that it will be a lot of hard work, but I am willing to do this to get to be where I want. This module has made me understand all the processes to becoming professional in the industry.

Final PDP


My Printed Portfolio

I bought my A4 box portfolio from Silver Print, and a pack of 10 sleeves.


I chose an A4 sized box, as I thought this was an easy size to see my pictures clearly, but not too small or big to carry around to interviews and such like.

























I printed my images at university on the Matt Etching paper. This paper is thick and has a nice texture, this will decrease the chance of the images becoming damaged. As this is a box portfolio, the images will be taken out individually, so they will be handled a lot. The box looks professional, and fits all my sleeves in well. I like the simplicity of the box, and feel it suits my work. I am very happy with the finished piece.



My Portfolio Images:
 I chose 4 from each set of work, showing variety in my portfolio.










My Website

www.beckyhughesphoto.com

I chose Square Space as my online portfolio platform. I signed up to a years membership with a student account costing £38 a year, with a free domain. I like how simple the website is to navigate and the ease of setting up my own site. I found it simple to place everything I wanted, and adding the necessary pages.

This is my home screen. I wanted to have this as something to navigate back to. 


This is my bio, it is quite short, but I feel that it says enough about me and my work. 


I chose to put a form for contacting me, rather than putting my information straight on the website. I felt more secure by having people contact me this way, rather than putting my number online for everyone to see. 




I decided to put each section of work separately at the top of the screen, so that it was clear and easy to find. I wanted each to have their own page, with a clear title.





This is the mobile version of my website. I like how the menu is a drop down menu at the top of the screen. It is still easy to navigate 



Beauty Portraits

To expand on my product shots, I felt I needed to create some beauty portraits. I wanted them to be natural and not over done. I wanted them to be soft, and ball and white, very contrasting to the product shots that are bright and bold. This was something new for me, but very much enjoyed. I feel these images show my skills with portraiture and would look to doing more of this in the future. I will chose around 4 of these images to go into my portfolio. 








My Own Blog, Aiming To Become a Blogger



For a long time, my idea of career was lacking. I hadn't found anything I found a passion for with photography. I enjoyed researching, and looking at all forms of photography such as street photography with Vivian Maier, documentary, editorial and travel. But I had never found something I felt I could carry on with as a career past my education. Until I spoke to tutors about my interest in blogging, and spoke about how I have had a beauty and lifestyle blog for nearly 2 years. I had never thought about this being a career, even thought I know it is possible. 



For close to 2 years, I have written, photographed and talked about beauty, travel and food, every week. I create the content from scratch, and talk about the things I am passionate about. I want people to want to come back each week and read my posts. I want others to feel how I do when I read my favourites bloggers. Ive learnt how to reach readers with social media accounts, and learn what people want to read. I have had to keep up with trends and the new products being released. Girls like me do their research before buying a product, and blogs are our first port of call. 



Over the last few years, my page views have increased. When I first started the blog I had around 100 views a month, now 1 get around 1,000. I think this is mainly due to my coverage on social media, and spreading the word about my blog. I talk to other bloggers, and I am part of the community online. Keeping up with my blog is hard work, with a lot of organisation. I have a check list with all my posts (below) with each part of the post ticked off as I go. I have to take the images for the post, write the post and find the links to websites and other previous posts. I then need to schedule the post, and schedule tweets and Facebook posts to go up at the same time, and for the next few days to get more readers. I will always read other blog, who may be not as well known as others. I feel like we are in the same situation, and any support is well deserved. 


Even though I am yet to get any sort of advertising, or brand income from my blog, I am prepared to keep working hard towards my blog. I feel all the work I have done up to now has prepared me for the career I am aiming for. My skills in photography have helped me and my images to be at top quality. I feel this is something that separates me from others and would like to build up on this in the future. Doing something I enjoy so much as a job, before this, would never have crossed my mind. I feel more and more confident in myself pursuing this career. 


My CV



My Own Business Cards


For my own business cards, I chose to use moo.com. The site allows you to have 10 cards for free, and sent to you. I wanted to use this as I was unsure how they would look, and didn't feel confident in paying out just yet. I knew it it was successful, I would be able to make a bigger order, and be happy with the results. 





These are my business car designs I have used for my free sample. I chosen this image of the lipstick, as it was one of my most successful images, and I liked the bold bright colour. I have my details on back of my business card. These details are important to have when people are wanting to get in touch with me. They are clear, and big enough to see clearly. I have my name, website, email and contact phone number. I chose to have my name in a bigger font, as this is the most important part. Over all I am happy with my cards, and would be happy to give them out and have people see me for what is on there. 



Vivian Maiers Exhibit at FOAM





























In January I visited Amsterdam, and the Vivian Maier exhibition at the FOAM gallery. I have always been a fan of her work, and had to take the opportunity to see her work in person. The exhibition showed a large collection of her work, and some colour images I had never seen before. I love her style, and find all of her images fascinating and love the story they tell. All the framing of the black and white images were the same, with a thin square wood frame and a thick white border around the image. I thought this really showed off the images well, making sure they were the focus point. The colour images were in a different style, as well as being a landscape image, they were in white frames, with the same white border. The exhibition really showed off her work well, and though this isn't the style of photography I want to pursue, I will always be a fan. 

Printed Portfolios

Portfolios 

·      Folder
·      Box
·      No bigger than A3
·      Don’t put too much inside
·      Work has to relate to the client

What is a portfolio?

·      Showcase
·      Collection of work
·      Archive
·      Story
·      Not necessarily just the ‘best of’ work

What is it for?

·      An opportunity to present your work
·      To show clients what you can do, being versatile
·      To show your skills and techniques

Your Portfolio

·      Your favorite images
·      The skills you have
·      The style or aesthetic

Your audience

·      The audience you are tying to reach
·      What reaction you want to evoke
·      Do you want them to be pleased, surprised, shocked?
·      Do your best to make your shots stand out and get the reaction you want
·      So your research first
·      Get an idea of what they are looking for

Paper vs. Digital

·      You need to decide what format your portfolios is presented
·      Technology has introduced the option of presenting in PDF, JPEG, online
·      Being able to email a link to your portfolio through to potential employers is obvious extremely convenient.
·      Printed out paper portfolio far outweighs the digital
·      Do both paper and digital
·      Make sure you give attention to both options

Style and Design

·      Consider the size you want your prints to be
·      You need to select the paper you want to print on
·      And the print quality
·      There are no restrictions on size, shape and style
·      It says more about you as an artist

Digital

·      Show your best work
·      Keep it concise
·      Navigation is key
·      Don’t hide your contact details
·      Connect
·      Offer free advice
·      Regularly update
·      Convey personality
·      Cater to clients

Theme

·      What theme and style you want for your portfolios
·      It will depend on your audience
·      Make sure you have a valid reason if you are mixing styles
·      Ensure a consistent colour balance and quality throughout the work
·      Aesthetics, techniques, concepts

Choosing the shots

·      Don’t just select your favorites
·      Try to get help from someone who’s judgment you trust
·      Set of 20-30 shots, from 100 and select
·      The show has to be in focus, no flaws
·      Better to have few perfect shots than more not as good

Presentation

·      Vital to the reaction from viewers
·      Think carefully about how to enhance the images
·      Though presentation techniques, borders and colour of backing sheets
·      The order of the shots, are they arranged chronologically, or mood?
·      Choosing a title image, don’t just chose the favorite
·      Chose something that captures the essence of the collection




Contents (not always necessary)

·      An artistic statement
·      A list of shots
·      Titles for shots and a brief explanation
·      Date/location of shot
·      A thumbnail contact sheet
·      You make want to talk about the images yourself
·      Keep it brief, you want people to look at your images not text