Portfolios
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Folder
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Box
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No bigger than A3
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Don’t put too much inside
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Work has to relate to the
client
What is a portfolio?
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Showcase
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Collection of work
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Archive
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Story
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Not necessarily just the ‘best
of’ work
What is it for?
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An opportunity to present your
work
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To show clients what you can
do, being versatile
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To show your skills and
techniques
Your Portfolio
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Your favorite images
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The skills you have
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The style or aesthetic
Your audience
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The audience you are tying to
reach
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What reaction you want to evoke
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Do you want them to be pleased,
surprised, shocked?
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Do your best to make your shots
stand out and get the reaction you want
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So your research first
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Get an idea of what they are
looking for
Paper vs. Digital
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You need to decide what format
your portfolios is presented
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Technology has introduced the
option of presenting in PDF, JPEG, online
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Being able to email a link to
your portfolio through to potential employers is obvious extremely convenient.
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Printed out paper portfolio far
outweighs the digital
·
Do both paper and digital
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Make sure you give attention to
both options
Style and Design
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Consider the size you want your
prints to be
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You need to select the paper
you want to print on
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And the print quality
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There are no restrictions on
size, shape and style
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It says more about you as an
artist
Digital
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Show your best work
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Keep it concise
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Navigation is key
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Don’t hide your contact details
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Connect
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Offer free advice
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Regularly update
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Convey personality
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Cater to clients
Theme
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What theme and style you want
for your portfolios
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It will depend on your audience
·
Make sure you have a valid
reason if you are mixing styles
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Ensure a consistent colour
balance and quality throughout the work
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Aesthetics, techniques,
concepts
Choosing the shots
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Don’t just select your
favorites
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Try to get help from someone
who’s judgment you trust
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Set of 20-30 shots, from 100
and select
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The show has to be in focus, no
flaws
·
Better to have few perfect shots
than more not as good
Presentation
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Vital to the reaction from
viewers
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Think carefully about how to
enhance the images
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Though presentation techniques,
borders and colour of backing sheets
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The order of the shots, are
they arranged chronologically, or mood?
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Choosing a title image, don’t
just chose the favorite
·
Chose something that captures
the essence of the collection
Contents (not always necessary)
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An artistic statement
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A list of shots
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Titles for shots and a brief
explanation
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Date/location of shot
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A thumbnail contact sheet
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You make want to talk about the
images yourself
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Keep it brief, you want people
to look at your images not text