Business Cards, Press Release & Degree Catalogue

Design conventions of layout

  • Design 
  • Colour
  • Font 
  • Typography 
  • Alignment 
  • Arrangement
  • Illustrations
  • Scale 

What you can work with

  • Colour 
  • Photography 
  • Illustration
  • Typography

  • What is its purpose?
  • Showing of your photography skills or/and design skills
  • Do want text, this might be more important in the degree catalog to summarise my photography  
  • What is going where in the catalog is important, tie images and different works together.
  • Do whats best to show your work off 
  • To make contact
  • How many images are used?
  • Where are things placed?

Books

  • Creates a narrative
  • Typeface 
  • Colour 
  • Consider the print and paper
  • Style of illustrations

Historical context:

  • Sequential 
  • Early Experimental 
  • Bauhaus 
  • Foundations of graphic design
Creating an identity
Publications like Time and National Geographic 
How we communicate with the viewer. 

Preparing files:

  • Start thinking about output
  • Min res 150 ppi
  • Save as a TIFF
  • CMYK file 
  • High quality images are 8 bits/channel, but for large exhibitions work in 16 bits/channel Prepare files to right size for printing in books


Writing a Press release:
Nouns;
  • Photography
  • Still Life 
  • Blogs 
  • Video
  • Beauty
  • Consumerism 
  • Self 
  • Studio
  • Un-Bias 
Verbs;
  • Filmed 
  • Explored 
  • Researched 
  • Investigated 
  • Photographed 
  • Subjected 
Who is your reader?
Subject needs to interest people 
Avoid rambling, sounding pretentious 
Error of spelling/grammar/typos
Use photographs, up to 6
Send high resolution images separately 
Have a copyright statement 

Send contact details, website and social media 
Send to people who will give the best feedback 
Paragraph about exhibition and others, books, commissions 
Self promotion, what is interesting 

Describe your work 
How you created the work 
Current projects